<– Part II: Grants, Gifts & Donations Mozilla is an organization that builds and ships products. But our definition of ‘product’ extends beyond the piece of software or program – the widget – at its core. Building a product involves delivering on a brand promise. It means achieving stability, consistency, and permanence. It involves shaping… Continue reading Extending the Product Metaphor

<– Part I: The Revenue is the Model Mozilla’s new fundraising strategy will see us pursue grants, gifts, and donations in sequence. Projects will launch with grants, focus and grow with gifts, and sustain themselves with donations and earned income. The strategy is based on key assumptions about each type of funding: Grants Gifts Donations… Continue reading Grants, Gifts & Donations

CBC Radio 1’s drive home show, Here & Now, held a competition a (long) while ago to design a marketing campaign for Toronto Tourism. I have long felt that (i) Toronto is amazing and (ii) our tourism campaigns suck. So I put together an idea and it happened to win, for all that it means… Continue reading How to Sell Toronto