Earlier in the spring, we ran a donations campaign providing a ‘last chance’ to receive a Mozilla dino plushie. We were recently notified by the manufacturer of a small issue in the production, which I wanted to explain here. Due to the positioning of the seam between the neck and the body, the last ‘fin’… Continue reading Update on Anniversary Dinos
Rethinking Small Dollar Fundraising
Money-making As a non-profit, Mozilla has access to four types of revenue: grants, gifts, donations, and earned income. Our earned income streams come through Firefox, which leaves the other three – grants, gifts, and donations – to be driven by our fundraising strategy (the focus of this post). So far, and while we can always… Continue reading Rethinking Small Dollar Fundraising
Extending the Product Metaphor
<– Part II: Grants, Gifts & Donations Mozilla is an organization that builds and ships products. But our definition of ‘product’ extends beyond the piece of software or program – the widget – at its core. Building a product involves delivering on a brand promise. It means achieving stability, consistency, and permanence. It involves shaping… Continue reading Extending the Product Metaphor
Geoffrey MacDougall 