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2013 was Mozilla’s most successful fundraising year ever. We grew our core operating grants and more than doubled the size of our donations campaign. This is a shared, project-wide accomplishment. More than 40 Mozillians from across the foundation, corporation, and community pulled together to make it happen. And I’m proud of what we accomplished. We […]
This post is designed to help you answer the question: “Why do you need my money when you have all that Google cash?” We’ve provided 5 different ways to answer the question, listed in order of how well they usually satisfy the person posing it. In terms of soliciting support, (1), (2), and (3) all […]
Sue Gardner, the outgoing Executive Director of Wikimedia, has just launched a brilliant and insightful mini-manifesto on fundraising; specifically, the disconnect between what we do and how we pay for it. (Vs. the for-profit sector, where what they do is how they pay for it.) As a fundraiser who works within an open culture, I […]
Money-making As a non-profit, Mozilla has access to four types of revenue: grants, gifts, donations, and earned income. Our earned income streams come through Firefox, which leaves the other three – grants, gifts, and donations – to be driven by our fundraising strategy (the focus of this post). So far, and while we can always […]
<– Part II: Grants, Gifts & Donations Mozilla is an organization that builds and ships products. But our definition of ‘product’ extends beyond the piece of software or program – the widget – at its core. Building a product involves delivering on a brand promise. It means achieving stability, consistency, and permanence. It involves shaping […]
<– Part I: The Revenue is the Model Mozilla’s new fundraising strategy will see us pursue grants, gifts, and donations in sequence. Projects will launch with grants, focus and grow with gifts, and sustain themselves with donations and earned income. The strategy is based on key assumptions about each type of funding: Grants Gifts Donations […]