The Consumer Reports engagement team is trending towards a 19.2% increase (!!!) in the conversion rate of our campaign pages. (In case it’s not clear: that’s a big deal.) The test has yet to resolve, but it’s exciting none-the-less. We’ve been ramping up our AB testing capacity. We’ve had robust testing frameworks in place around… Continue reading +20% Conversion: Our first AB test
Ambition & Individual Responsibility
The light and dark of America’s two most dominant traits As a Canadian, I grew up in a place that is almost but not quite the USA. We consume the same culture, eat the same food, work in the same industries. American and Canadian values are closely aligned. But they differ in two big ways.… Continue reading Ambition & Individual Responsibility
Protected: Our Impact
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Geoffrey MacDougall 