Both my grandfathers fought in WWII. My paternal grandfather, Al, was a safety inspector and mechanic in the Royal Canadian Air Force. He stayed in the military through the 60s, stationed in Germany and other places. Then retired to a career as a long-haul truck driver. He could recite the service numbers of everyone he… Continue reading Remembrance Day
Facebook Live, BLM, and the Nature of Rights in Virtual Space
My first start-up was an MMO company. My role was to design the socioeconomic and governance structures for an online world. It was wonderfully geeky opportunity for a 20-year-old political theory major and gamer. As Raph Koster has written, the advent of many-to-many live video (Facebook Live; Periscope) and augmented reality gaming (Pokemon Go) has… Continue reading Facebook Live, BLM, and the Nature of Rights in Virtual Space
+20% Conversion: Our first AB test
The Consumer Reports engagement team is trending towards a 19.2% increase (!!!) in the conversion rate of our campaign pages. (In case it’s not clear: that’s a big deal.) The test has yet to resolve, but it’s exciting none-the-less. We’ve been ramping up our AB testing capacity. We’ve had robust testing frameworks in place around… Continue reading +20% Conversion: Our first AB test
Geoffrey MacDougall 