CBC Radio 1’s drive home show, Here & Now, held a competition a (long) while ago to design a marketing campaign for Toronto Tourism. I have long felt that (i) Toronto is amazing and (ii) our tourism campaigns suck. So I put together an idea and it happened to win, for all that it means… Continue reading How to Sell Toronto
Category: Pitch Geek
The Revenue is the Model
The first in a series of posts outlining a new fundraising strategy for Mozilla Types of Non-profit Money Traditional non-profits have access to three types of revenue: 1. Grants: Restricted funding from governments, foundations, and other institutions. 2. Major Gifts: Restricted or unrestricted gifts from individuals and family foundations. 3. Donations: Unrestricted, small dollar contributions… Continue reading The Revenue is the Model
Minimum Viable Partnership
How to actually start working together. Technology start-ups talk about Minimum Viable Products. The term refers to a product that has “just those features that allow [it] to be launched, and no more.” This is also a useful concept when it comes to partnership. When working with a new partner, there’s a damaging tendency to… Continue reading Minimum Viable Partnership
Geoffrey MacDougall 