Category: Pitch Geek

A great post from Fast Company about how emotion can be a greater catalyst than knowledge. Key in pitch design, as well. The vibe you leave in the room is almost more important than what you said. (At least as a first touch.)

A study in getting to the point. Think of the last time you had to write an About Us page. Or a FAQ. Or craft an elevator pitch. The big challenge is coming up with a clear, engaging, and succinct description of your project. The tendency – and the highly damaging tendency – is to… Continue reading The “…the fuck…” exercise.

A great pitch requires the delivery of a single, compelling, and engaging narrative. One that concludes with the audience excited to see what comes next. To have bonded with you as the protagonist. To want to be part of it. To be enticed by the possibility. And to commit to making it happen. Treating each… Continue reading Central Narratives are Central