This post is designed to help you answer the question: “Why do you need my money when you have all that Google cash?” We’ve provided 5 different ways to answer the question, listed in order of how well they usually satisfy the person posing it. In terms of soliciting support, (1), (2), and (3) all… Continue reading Why do you need my donation when you have all that Google cash?
Category: Pitch Geek
The One-and-Only Thing Wrong with ‘What’s Wrong with Nonprofits’
Sue Gardner, the outgoing Executive Director of Wikimedia, has just launched a brilliant and insightful mini-manifesto on fundraising; specifically, the disconnect between what we do and how we pay for it. (Vs. the for-profit sector, where what they do is how they pay for it.) As a fundraiser who works within an open culture, I… Continue reading The One-and-Only Thing Wrong with ‘What’s Wrong with Nonprofits’
Rethinking Small Dollar Fundraising
Money-making As a non-profit, Mozilla has access to four types of revenue: grants, gifts, donations, and earned income. Our earned income streams come through Firefox, which leaves the other three – grants, gifts, and donations – to be driven by our fundraising strategy (the focus of this post). So far, and while we can always… Continue reading Rethinking Small Dollar Fundraising
Geoffrey MacDougall 