When designing a campaign narrative, rallying cry, or case for support, the equation I always use is: Fight + Build = Power Fighting gives you urgency and consequence. Building gives you hope and endurance. You need both. Fighting is an active frame full of individual agency, possibility, and passion. There is a villain to provide… Continue reading Fight + Build = Power
Category: Pitch Geek
Protected: Marketing Lead: Second Interview Overview
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Infographic: Our 2013 Fundraising Success
2013 was Mozilla’s most successful fundraising year ever. We grew our core operating grants and more than doubled the size of our donations campaign. This is a shared, project-wide accomplishment. More than 40 Mozillians from across the foundation, corporation, and community pulled together to make it happen. And I’m proud of what we accomplished. We… Continue reading Infographic: Our 2013 Fundraising Success
Geoffrey MacDougall 