Category: Pitch Geek

<– Part I: The Revenue is the Model Mozilla’s new fundraising strategy will see us pursue grants, gifts, and donations in sequence. Projects will launch with grants, focus and grow with gifts, and sustain themselves with donations and earned income. The strategy is based on key assumptions about each type of funding: Grants Gifts Donations… Continue reading Grants, Gifts & Donations

CBC Radio 1’s drive home show, Here & Now, held a competition a (long) while ago to design a marketing campaign for Toronto Tourism. I have long felt that (i) Toronto is amazing and (ii) our tourism campaigns suck. So I put together an idea and it happened to win, for all that it means… Continue reading How to Sell Toronto

The first in a series of posts outlining a new fundraising strategy for Mozilla Types of Non-profit Money Traditional non-profits have access to three types of revenue: 1. Grants: Restricted funding from governments, foundations, and other institutions. 2. Major Gifts: Restricted or unrestricted gifts from individuals and family foundations. 3. Donations: Unrestricted, small dollar contributions… Continue reading The Revenue is the Model