This article by Steven Teles and Mark Schmitt in the Stanford Social Innovation Review (the HBR of the non-profit world) does a great job summarizing some eternal truths in advocacy work. It’s nearly impossible to measure the success of your work; Because it’s nearly impossible to isolate and control for the impact of any one… Continue reading Theory of Power
Category: Pitch Geek
Fight + Build = Power
When designing a campaign narrative, rallying cry, or case for support, the equation I always use is: Fight + Build = Power Fighting gives you urgency and consequence. Building gives you hope and endurance. You need both. Fighting is an active frame full of individual agency, possibility, and passion. There is a villain to provide… Continue reading Fight + Build = Power
Protected: Marketing Lead: Second Interview Overview
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Geoffrey MacDougall 