This article by Steven Teles and Mark Schmitt in the Stanford Social Innovation Review (the HBR of the non-profit world) does a great job summarizing some eternal truths in advocacy work. It’s nearly impossible to measure the success of your work; Because it’s nearly impossible to isolate and control for the impact of any one… Continue reading Theory of Power
Category: Consumer Reports
+20% Conversion: Our first AB test
The Consumer Reports engagement team is trending towards a 19.2% increase (!!!) in the conversion rate of our campaign pages. (In case it’s not clear: that’s a big deal.) The test has yet to resolve, but it’s exciting none-the-less. We’ve been ramping up our AB testing capacity. We’ve had robust testing frameworks in place around… Continue reading +20% Conversion: Our first AB test
Geoffrey MacDougall 