Funders on Fundraising: A New Podcast on How Fundraising Really Works Most fundraising is misunderstood. It’s treated as performance—polished and polite, built around the idea that merit rises and money follows. But anyone who’s spent real time in the work knows that’s not how it happens. Decisions get made in quiet conversations long before a… Continue reading Launching the Podcast!
Funders: Never Ask for a Deck
[AI-assisted for speed.] No one in the history of time has ever given money to a deck. Do not write one. Do not ask for one. Resist the urge. I can’t count the number of times I’ve watched people make this mistake. When you ask a fundraiser for a deck, you’re not helping the fundraiser,… Continue reading Funders: Never Ask for a Deck
OnePitch
[AI-assisted for speed.] Why this Model Exists I wrote this about 15 years ago on a flight back from San Francisco. I wanted to see if I could come up with a single narrative that could sell anything to anyone. People respond to structure before they absorb content. They decide whether something feels true long… Continue reading OnePitch