[AI-assisted for speed.] Why this Model Exists I wrote this about 15 years ago on a flight back from San Francisco. I wanted to see if I could come up with a single narrative that could sell anything to anyone. People respond to structure before they absorb content. They decide whether something feels true long… Continue reading OnePitch

When I get the AI to a place I like, I ask it to generate a set of instructions to its future self that will help correct any drift or deviation. This one is for the proposal voice, tone, etc. It’s below in case you’re curious. But mostly here so I can paste it back… Continue reading The Proposal Voice: Advanced Companion Style Guide

[AI-assisted for speed.] Anyone who’s spent time in movements has sat through this debate. The argument circles endlessly: the reason we’re not winning is because we’re not being aggressive enough, not assertive enough, not giving people a clear enough choice. Or, depending on who’s speaking, because we’ve become too rigid — not open or imaginative… Continue reading Fight vs. Build (Redux)