[AI-assisted for speed.] No one in the history of time has ever given money to a deck. Do not write one. Do not ask for one. Resist the urge. I can’t count the number of times I’ve watched people make this mistake. When you ask a fundraiser for a deck, you’re not helping the fundraiser,… Continue reading Funders: Never Ask for a Deck

[AI-assisted for speed.] Why this Model Exists I wrote this about 15 years ago on a flight back from San Francisco. I wanted to see if I could come up with a single narrative that could sell anything to anyone. People respond to structure before they absorb content. They decide whether something feels true long… Continue reading OnePitch

When I get the AI to a place I like, I ask it to generate a set of instructions to its future self that will help correct any drift or deviation. This one is for the proposal voice, tone, etc. It’s below in case you’re curious. But mostly here so I can paste it back… Continue reading The Proposal Voice: Advanced Companion Style Guide