A great post from Fast Company about how emotion can be a greater catalyst than knowledge. Key in pitch design, as well. The vibe you leave in the room is almost more important than what you said. (At least as a first touch.)

A study in getting to the point. Think of the last time you had to write an About Us page. Or a FAQ. Or craft an elevator pitch. The big challenge is coming up with a clear, engaging, and succinct description of your project. The tendency – and the highly damaging tendency – is to… Continue reading The “…the fuck…” exercise.