Category: Pitch Geek

[AI-assisted for speed.] A Proposal Is a Summary, Not a Pitch The word “proposal” is a misnomer. It suggests that this document is the moment you propose something. In reality, a proposal is the last place to introduce new ideas. A proposal is a summary of a conversation that has already taken place—a written reflection… Continue reading How to Write a Strong Proposal

[AI-assisted for speed] Every strong proposal needs a structure that carries weight. The 1-2-3 is that structure. It’s the conceptual and strategic spine of your proposal—the part that distills your entire plan into three interdependent components. When done well, a 1-2-3 doesn’t just summarize the work. It reveals how you believe change happens. It creates… Continue reading The 1-2-3 Structure: What It Is, Why It Matters, and How to Use It

[AI-assisted for speed.] Fundraising isn’t about asking for money. It’s about building a relationship around shared work—in real time, with real stakes. That’s hard to do well. Most people default to pitching. Or they try to win over the donor with detail, charm, or strategy. But the real craft lies in creating a different kind… Continue reading The Fundraising Conversation: A Field Manual