Category: Pitch Geek

[AI-assisted for speed.] Most people write proposals too soon. They try to turn a good idea into a polished document before the alignment is real. They write as if the proposal is how the conversation starts. It’s not. If you’re writing alone, early, and ahead of the relationship, you’re writing into the void. Proposals don’t… Continue reading From Sketch to Proposal: How and When Proposals Actually Begin

[AI-assisted for speed.] A Proposal Is a Summary, Not a Pitch The word “proposal” is a misnomer. It suggests that this document is the moment you propose something. In reality, a proposal is the last place to introduce new ideas. A proposal is a summary of a conversation that has already taken place—a written reflection… Continue reading How to Write a Strong Proposal

[AI-assisted for speed] Every strong proposal needs a structure that carries weight. The 1-2-3 is that structure. It’s the conceptual and strategic spine of your proposal—the part that distills your entire plan into three interdependent components. When done well, a 1-2-3 doesn’t just summarize the work. It reveals how you believe change happens. It creates… Continue reading The 1-2-3 Structure: What It Is, Why It Matters, and How to Use It