Category: Pitch Geek

A study in getting to the point. Think of the last time you had to write an About Us page. Or a FAQ. Or craft an elevator pitch. The big challenge is coming up with a clear, engaging, and succinct description of your project. The tendency – and the highly damaging tendency – is to… Continue reading The “…the fuck…” exercise.

A great pitch requires the delivery of a single, compelling, and engaging narrative. One that concludes with the audience excited to see what comes next. To have bonded with you as the protagonist. To want to be part of it. To be enticed by the possibility. And to commit to making it happen. Treating each… Continue reading Central Narratives are Central

Tbere is only one pitch. Stuck on a plane last summer, I decided to figure out if there was one narrative that could pitch anything. A new business, a new project, a capital campaign, anything. A model that strips a pitch down to its essence. The results are at onepitch.org. I’ll buy lunch for anyone… Continue reading Identity. Argument. Ask.