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Geoffrey MacDougall

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Category: Consumer Reports

+20% Conversion: Our first AB test

The Consumer Reports engagement team is trending towards a 19.2% increase (!!!) in the conversion rate of our campaign pages. (In case it’s not clear: that’s a big deal.) The test has yet to resolve, but it’s exciting none-the-less. We’ve been ramping up our AB testing capacity. We’ve had robust testing frameworks in place around… Continue reading +20% Conversion: Our first AB test

Published October 22, 2015
Categorized as Consumer Reports

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Geoffrey MacDougall
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