The Consumer Reports engagement team is trending towards a 19.2% increase (!!!) in the conversion rate of our campaign pages. (In case it’s not clear: that’s a big deal.) The test has yet to resolve, but it’s exciting none-the-less. We’ve been ramping up our AB testing capacity. We’ve had robust testing frameworks in place around […]
The light and dark of America’s two most dominant traits As a Canadian, I grew up in a place that is almost but not quite the USA. We consume the same culture, eat the same food, work in the same industries. American and Canadian values are closely aligned. But they differ in two big ways. […]
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The for-profit appropriation of social movements is in full swing. When companies like @Uber organize "grassroots" efforts, who's the user, and who's being used? http://t.co/yl9zNCmzeQ pic.twitter.com/LwlUJ5BDOL — NYT Opinion (@nytopinion) August 6, 2015 “Rhetoric of philanthropy in pursuit of profit — strategy at which Coursera has shown exceptional skill” https://t.co/V7v3yIKOJj ^ @podehaye — Frank Pasquale […]
Those who know me well know I spend every free minute and dollar working on the design and construction of my home. It’s a passion I inherited from my mother, my frequent companion on adventures to salvage yards. My family is moving to New York. I’ve been offered an amazing role, which I’ll post about […]
My wife and I have lived in Leslieville since 2001. We’ve seen the neighbourhood evolve and restaurants come and go. We’ve eaten pretty much everywhere. This post is to save you the hassle. Best Coffee: Mercury. It was the first high end coffee place to open and remains the best. Best Breakfast Sandwich: The Winter […]
I’ve let my long-time friend and Executive Director, Mark Surman, know that April 10th will be my last day as an employee of Mozilla.