Tbere is only one pitch.
Stuck on a plane last summer, I decided to figure out if there was one narrative that could pitch anything. A new business, a new project, a capital campaign, anything.
A model that strips a pitch down to its essence.
The results are at onepitch.org. I’ll buy lunch for anyone who can distill it even further.
I plan to explore different components of this in future posts.
Geoffrey MacDougall 