Identity. Argument. Ask.

Tbere is only one pitch.

Stuck on a plane last summer, I decided to figure out if there was one narrative that could pitch anything. A new business, a new project, a capital campaign, anything.

A model that strips a pitch down to its essence.

The results are at onepitch.org. I’ll buy lunch for anyone who can distill it even further.

I plan to explore different components of this in future posts.

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